Khansa and the Art of Self-Implosion 

The Lebanese dancer and singer redefining what it means to be an Arab man

The Real Flex? Being Original

adidas Originals’ latest Superstar campaign reminds us that authenticity, not algorithms, leaves a lasting mark

Meet Abdu Galal, the Egyptian Designer Behind Mo Salah’s Custom Adidas Boots

From one Egyptian... to another

The Best New Sneaker Drops Worth Putting in Your Rotation

From Dior’s sculpted sole to ASICS’ Scutoid tech, these are the latest sneaker releases combining high design with performance pedigree

Amir Eid: The Undying Star

From “Sout El Horeya” to “Roxi”, Amir Eid, the frontman of Cairokee, remains a voice that refuses to fade, an artist whose anthems of love and freedom still echo across an entire generation

Step Up in Style With The Ultimate Eid Sneaker Gift Guide from Newcop

Looking for the perfect Eid gift? Discover Newcop’s must-have sneaker drop

7 Must-Have Sneakers Right Now – The Best New Releases to Elevate Your Fit

From high-fashion to high-performance, these sneakers are setting the standard for 2025

All Eyes on Mercedes: adidas and AMG PETRONAS Drop a Game-Changing Collab

The launch has something for each link in the F1 chain