The Self and the Corporate Agenda Hiding Behind the Mirror

Self-acceptance, self-help, self-actualisation, self-care, self-esteem, self-love, self-made, self-motivation, self-preservation, self-reliance, self-respect, self-sufficient, self-stimulation, self-worth… The self is anti-human.

Who Was Behind the Decks at the ICON Party? Meet DJ 1Take

The man behind the mood swings (the good kind)

Khansa and the Art of Self-Implosion 

The Lebanese dancer and singer redefining what it means to be an Arab man

The Real Flex? Being Original

adidas Originals’ latest Superstar campaign reminds us that authenticity, not algorithms, leaves a lasting mark

Meet Abdu Galal, the Egyptian Designer Behind Mo Salah’s Custom Adidas Boots

From one Egyptian... to another

The Best New Sneaker Drops Worth Putting in Your Rotation

From Dior’s sculpted sole to ASICS’ Scutoid tech, these are the latest sneaker releases combining high design with performance pedigree

Amir Eid: The Undying Star

From “Sout El Horeya” to “Roxi”, Amir Eid, the frontman of Cairokee, remains a voice that refuses to fade, an artist whose anthems of love and freedom still echo across an entire generation

Step Up in Style With The Ultimate Eid Sneaker Gift Guide from Newcop

Looking for the perfect Eid gift? Discover Newcop’s must-have sneaker drop