Everything
We may still be a while off before new music by Lil Nas X hits our earbuds but at least the 24-year-old rapper is giving us something : a new, limited edition capsule collection in collaboration with Coach. Literally, the Lil Nas X Drop in tandem with their Winter 2023 collection.
This season marks a new chapter for the Stuart Vevers -helmed brand, intertwining its rich American heritage with the dynamic influence of youth counterculture.
Vevers reimagines heritage pieces as mediums for individual expression, featuring a fusion of leatherwear reminiscent of underground party scenes with both reimagined and repurposed materials. American staples are reinterpreted, leather biker and shearling jackets. These are paired with tees, sweatshirts, and bags, brought to life with youthful acid graphics and bold, electric colours that channel the spirit of rave culture. An archival Bonnie Cashin leopard print is also recontextualised, injecting a contemporary twist into the collection.
But the highlight of the season will be “The Lil Nas X Drop,” a capsule collection that’s been collaboratively designed by Coach and personally curated by the artist and brand ambassador, Lil Nas X (real name Montero Lamar Hill), showcasing his unique and vibrant approach to style.
Central to the collection’s creation was Lil Nas X’s own distinctive style, especially his penchant for eye-catching colours and music-inspired elements. Vevers collaborated closely with Lil Nas X, selecting and tailoring key menswear pieces. This includes standout shearling coats in vibrant colors, graphics reminiscent of concert merch, and an American varsity jacket, each personalised with patches symbolising aspects of Lil Nas X’s life and interests, such as his beloved pet cats and his zodiac sign, Aries.
Lil Nas X’s own personal style has significantly shaped the aesthetic of the collection. His approach to fashion, often seen as a bold statement of individuality and self-expression, resonates strongly with the collection’s ethos.
The campaign, launching today, features Lil Nas X, highlighting the collection’s bold colours and designs in a Y2K-inspired style. His involvement in the creative direction and styling of the campaign is evident, showcasing a seamless blend of his artistic vision with Coach’s innovative approach to fashion. This collaboration underscores how Lil Nas X’s distinctive style and Coach’s craftsmanship come together to redefine menswear fashion, making the collection not only a celebration of heritage but also a testament to the power of modern, individualistic style.
