News
It’s no longer just a term of respect to nickname David Beckham “boss” but rather a statement of fact, fashionably speaking. The world’s most famous midfielder has just inked a long term partnership with fashion brand Hugo Boss, a partnership poised to transform its BOSS Menswear line. The collaboration, set to unfold over several years, promises to blend Beckham’s distinctive sartorial sense with the brand’s sophisticated design ethos.
Breaking new ground for BOSS Menswear, this collaboration will see Beckham deeply involved in the creation of both capsule and seasonal collections. His influence will be evident in every aspect, from initial concept to final design, ensuring that each piece reflects his unique style. The first fruits of this partnership will be available in Spring/Summer 2025, but Beckham will make an early appearance in the brand’s global campaign for Fall/Winter later this year.
Daniel Grieder, CEO of HUGO BOSS, shared his excitement: “David Beckham is a true global icon in both sports and fashion. His entrepreneurial spirit and genuine passion for style make him a perfect ambassador for the BOSS brand. We are eager to bring the first collections to our customers and to work closely with David throughout this exciting journey.”
There’s few men who have made an impact on the culture of menswear as Beckham has throughout his career. The fauxhaws, skirts, all-leather looks and the current phase of flawless modern gentleman tailoring – Beckham has been a beacon for evolving male style.
“I’ve been looking to delve deeper into the world of design and fashion, and partnering with BOSS is the perfect opportunity,” said Beckham in an official statement. “The team’s ambition and creativity have been incredibly inspiring. I can’t wait to share what we’ve been working on, starting with the Fall/Winter 2024 campaign.”
This innovative partnership aims to capture the imagination of a global audience, merging Beckham’s iconic style with BOSS’s commitment to quality and superior design. Fashion enthusiasts can expect a dynamic range of menswear that epitomises the best of both worlds, making this collaboration one to watch closely.
