From a tonal caramel ensemble by David Beckham (with perfectly paired Tudor Black Bay 58 M79018v-0001 watch) and Joel Edgerton to Steve McQueen’s black and white untucked tailoring, Wimbledon has officially entered fashion week level street style fodder.
The style mood board of tennis’ holy grail has always been one of a sporting elevated elegance. Casually sartorial in the best possible way but never really shouting its position if you know what I mean.
But something has changed in the rarified air of Wimbledon. Recently, off-court style has become as monitored as the game itself with guests arriving in the kind of pap-covered flutter normally preserved for a red carpet opening. Not just guests either, the players are picking up the baton.
While the presence of luxury watches, including major sponsor Rolex, makes sense since half the players are ambassadors for one brand or another, other brands have waltzed their way into the sport’s hallowed stadium. When Italian player Jannik Sinner arrived sporting his Gucci monogrammed carryall, it seems like its game set match for the sport. Expect to see more high profile ambassadorships in the future…
But the stands remains where most of the sartorial action is taking place. For now. See below our favourite menswear looked at Wimbledon 2023.