Wimbledon, David Beckham
LONDON, ENGLAND – JULY 05: David Beckham watches the action on centre court from the Royal Box during day three of The Championships Wimbledon 2023 at All England Lawn Tennis and Croquet Club on July 05, 2023 in London, England. (Photo by Visionhaus/Getty Images)

From a tonal caramel ensemble by David Beckham (with perfectly paired Tudor Black Bay 58 M79018v-0001 watch) and Joel Edgerton to Steve McQueen’s black and white untucked tailoring, Wimbledon has officially entered fashion week level street style fodder.

The style mood board of tennis’ holy grail has always been one of a sporting elevated elegance. Casually sartorial in the best possible way but never really shouting its position if you know what I mean.

But something has changed in the rarified air of Wimbledon. Recently, off-court style has become as monitored as the game itself with guests arriving in the kind of pap-covered flutter normally preserved for a red carpet opening. Not just guests either, the players are picking up the baton.

Wimbledon, Janek Sinner
LONDON, ENGLAND – JULY 05: Jannik Sinner of Italy takes to the court against Diego Schwartzman of Argentina in the Men’s Singles second round match during day three of The Championships Wimbledon 2023 at All England Lawn Tennis and Croquet Club on July 05, 2023 in London, England. (Photo by Clive Brunskill/Getty Images)

While the presence of luxury watches, including major sponsor Rolex, makes sense since half the players are ambassadors for one brand or another, other brands have waltzed their way into the sport’s hallowed stadium. When Italian player Jannik Sinner arrived sporting his Gucci monogrammed carryall, it seems like its game set match for the sport. Expect to see more high profile ambassadorships in the future…

But the stands remains where most of the sartorial action is taking place. For now. See below our favourite menswear looked at Wimbledon 2023.

Roger Federer

Wimbledon
LONDON, ENGLAND – JULY 04: Catherine, Princess of Wales and Roger Federer in the Royal Box on Centre Court during day two of The Championships Wimbledon 2023 at All England Lawn Tennis and Croquet Club on July 4, 2023 in London, England.

Tom Sturridge

LONDON, ENGLAND – JULY 09: Alexa Chung and Tom Sturridge attends day seven of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club at All England Lawn Tennis and Croquet Club on July 09, 2023 in London, England. (Photo by Neil Mockford/GC Images)

Steve McQueen

LONDON, ENGLAND – JULY 09: Steve McQueen attends day seven of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club at All England Lawn Tennis and Croquet Club on July 09, 2023 in London, England. (Photo by Neil Mockford/GC Images)

Oliver Cheshire

LONDON, ENGLAND – JULY 03: Pixie Lott and Oliver Cheshire attend the Evian Suite on day one of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club at All England Lawn Tennis and Croquet Club on July 03, 2023 in London, England. (Photo by Neil Mockford/GC Images)

Ian Wright

LONDON, ENGLAND – JULY 04: Ian Wright attends day two of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club at All England Lawn Tennis and Croquet Club on July 04, 2023 in London, England. (Photo by Justin E Palmer/GC Images)

Tom Hiddleston

LONDON, ENGLAND – JULY 10: Tom Hiddleston attends day eight of the Wimbledon Tennis Championships at All England Lawn Tennis and Croquet Club on July 10, 2023 in London, England. (Photo by Karwai Tang/WireImage)

Paul Forman and Phil Dunster

LONDON, ENGLAND – JULY 04: (L to R) Blithe Saxon, Paul Forman, Phil Dunster and Patrick Tolan attend the GQ x evian private lunch at Wimbledon on July 4, 2023 in London, England. (Photo by Dave Benett/Getty Images for British GQ and evian)

Andrew Scott and Kadiff Kirwan

LONDON, ENGLAND – JULY 04: Andrew Scott and Kadiff Kirwan attend the GQ x evian private lunch at Wimbledon on July 4, 2023 in London, England. (Photo by Dave Benett/Getty Images for British GQ and evian)