Kanye West shocked the world in July, when he announced he would run for president in 2020. Albeit he was going through a mental health episode, his claims were serious and despite the controversy that has plagued his short campaign, the rapper-cum-politician managed to qualify for the ballot in 10 states, including Minnesota, Iowa and Colorado. But while that number is far from ideal – his name was removed from ballots in Arizona and Virginia – everyone is asking: how much did this last minute effort cost him?
According to Variety, $6.76 million USD (or roughly $9.28 million AUD). The staggering numbers come from a campaign finance report, filed by West’s team on Friday. It shows the campaign paid $1.28 million USD to Atlas Strategy Group for “ballot access services.” $2.7 million went to Millennial Strategies which based in Long Island uses data accessed from ballots and polling surveys. Elsewhere, the campaign also spent $1.5 million on Fortified Consulting – a firm that was used by the Trump campaign in 2016.
While the numbers are breathtaking, it is not all money straight from the YEEZY pockets of Kanye West. The political effort did receive $11,472 in outside contributions, with the biggest donors being Mac Tylor and Laurence Chandler.
In April 2020, it was announced that Kanye West was worth roughly $1.3 billion (though the YEEZY designer fought with Forbes believing it was actually $3.3 billion USD and they “don’t know how to count”).