Next time you’re in Paris, forget booking the Raffles, Le Meurice or Hotel Costes because very soon you will be able to stay at the very head quarters of Louis Vuitton.
Well, perhaps not next time but very soon!
According to Louis Vuitton CEO, Michael Burke, the future of the Louis Vuitton head offices located in the 2nd arrondissement right near the Pont Neuf bridge, the building will begin an enormous transformation that will turn structure into a multi-functional immersive space. These plans include building the world’s largest Louis Vuitton store as well as the aforementioned hotel and accomodations.
It is the next phase for the brand which has slowly begun to extend its influence into physical and experiential spaces. In December, the French Maison will be launching LV Dream, a pop-up experiential space that included exhibitions involving various collaborations with artists, a cafe and gift shop and a chocolate shop.
Currently in Sydney, a similar pop-up See LV has opened in Circular Quay – a combination of museum and gallery experience tracking the brand’s heritage designs and contemporary collections.
In an interview given to WWD, Burke states that these plans could take up to 15 years to fully materialise but the hotel itself should be up and running by 2027. For more than a year, Louis Vuitton’s parent group LVMH has been slowly redeveloping the neighbourhood which has seen the opening of a Cheval Blanc hotel, and the debut Paris location of Italian pastry stores, Cova.
“Parisians are finally rediscovering [the area],” Burke told WWD. “They’ve embraced it. There’s street music now at 11 p.m. outside here. When we took it over, this was a no man’s land, if not worse. Nobody in their right mind would walk here in the night.”
This is only the beginning, with LVMH chairman and CEO Bernard Arnault planning to completely overhaul the region and create a renaissance of business, cuisine options, entertainment and cultural activities.