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Ah, shopping intoxicated. After a drink or two, dropping a few hundred dollars (or thousands in some cases) is just too easy. Leaving our spending inhibitions behind, it is a habit that many people have experienced from time to time, but in a new study it turns out the practice is more common than you might think. According to Finder’s latest drunk shopping survey, almost a quarter of American consumers shop while intoxicated – in fact, it is a $45 billion USD industry.

As reported by WWD, the average spending on drunk purchases has increased from $674.96 to $768.58 over the past year while percentage of those who admitted to committing the practice has decreased from 26.4 percent in 2019 to 22.9 percent in 2020. Unsurprisingly, Millennials and Generation X are believed to consume the highest number of alcoholic beverages per week with an average of 8.85 drinks and are the most prone to splashing cash on a night out, or in.

When it comes to spending – most likely impulse buying – food and further beverages are the usual drunk purchases followed by shoes, clothes, and accessories, which account for 36.9 percent of drunken buys. Further insight suggests that men account for over half of drunk purchases in the shoes, clothes and accessories category at 45.4 percent, compared to 20.2 percent of women.

Looking exclusively at the United States, the highest percentage of drunk shoppers are in the Northeast while the highest amount of money spent comes from Washington, followed by Massachusetts and New York. The least spent came from North Dakota, according to the study. And while it looks at American shoppers, these statistics could be consistent in other major countries and cities depending on the drinking culture.