In a year that has seen TAG Heuer go from strength to strength with new watch releases, the luxury Swiss watch brand has now unveiled yet another epic timepiece, this time with its long-time collaborator, Porsche.

Introducing the TAG Heuer Connected Calibre E4 Porsche Edition Smartwatch – a luxury tech-timepiece inspired by the design of the iconic all-electric Porsche Taycan collection. Adorned by its stylish frozen blue accents that are inspired by the iconic Taycan, this intuitive watch, with Wear OS features exclusive to Porsche owners where information from their car is displayed directly on the watch face, is a must-have for any serious Porsche (and TAG Heuer) aficionado.

“For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons – as well as highlights the sustainable innovation of the Taycan,” says Frédéric Arnault, CEO of TAG Heuer.

“This watch evokes many of the passions we share – high performance, technological innovation and our love for unique and unmatched products.”

This exciting new smartwatch forms the new generation TAG Heuer Connected Calibre E4 offerings that are emphasised by their striking blend of aesthetic and performance. While offering all the classic features of a smartwatch – the watch runs a customised version of Google’s Wear OS system, offering a range of exclusive timers and sport and wellness apps – this watch still feels incredibly mechanical, thanks to factors like its 45mm black titanium case, beautiful black ceramic polished bezel and addition of pushers.

The watch’s design is immediately noticeable, but in a good way. It’s distinctive frozen blue metallic shade – as seen on the Taycan – is a versatile shade that can be dressed up or down, no matter the occasion. The watch face itself is inspired by printed circuit boards and racing circuits, but also offers complications which display information from compatible Porsche models directly on the watch face, such as car battery percentage and total mileage.

The black steel crown surrounded with black rubber is highlighted with the TAG Heuer shield in frozen blue lacquer, and the pushers also carry the same iconic blue shade.

The sandblasted black titanium case affords the watch a sporty feel, which is perfectly accompanied by its carbon-like black calf skin with blue stitching watch strap; a strap designed to evoke the iconic design used in the interior of the Porsche cars. The watch strap also has a rubber base for a comfortable and sporty wear.

Since 2015, TAG Heuer has been paving way for the future of luxury smartwatches; a category it arguably defined, and one that, as a whole, is projected to sell over 156 million units by 2024. This new smartwatch is a piece that will inevitably help grow the ecosystem of luxury smartwatches in the industry, one that many brands have already tapped into (Montbanc, Louis Vuitton and Breitling included).

The TAG Heuer Connected Calibre E4 Porsche Edition is available now via TAG Heuer, priced at $4,000.

 

thoughts?