TAG Heuer. Ryan Gosling. Netflix. Name a better collaborative trio? Well, that’s exactly what we’re going to see when the upcoming Netflix blockbuster, The Gray Man, is released at the end of the month, as Ryan Gosling partners with TAG Heuer to bring the Carrera Three Hands to the big screen.

We can’t think of a more appropriate timepiece to feature in an international spy thriller than the Carrera – an iconic watch that was first created for high-speed pursuits on the racetrack. And from looking at the campaign imagery below, watch in situ – the partnership features work from award-winning photographer, Pari Dukovic – it’s clear that Gosling, with the help of TAG Heuer, is bringing to life a suave, action-packed spy saga for a new generation (and one that promises ‘one of the wildest high-action chases the iconic watch has ever seen’).

‘The Gray Man’ is a story about the CIA’s most skilled operative (Gosling as ‘Sierra Six), who accidentally uncovers dark agency secrets. A psychopathic former colleague (Chris Evans), will stop at nothing to stop Sierra Six from disclosing the information found, setting off a global manhunt by international assassins. The Netflix film is directed by Joe & Anthony Russo (Avengers: Infinity War; End Game) and also stars Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters.

Throughout the film, Gosling will sport the new 39-mm steel Carrera Three Hands watch on a black leather strap throughout the film. The contemporary yet classic timepiece houses the high performance manufacture Calibre 5 automatic movement, which displays through the sapphire caseback.

“When it came to the Gray Man’s watch, it had to be apparent that the TAG Heuer Carrera was the only choice  – as it’s the only watch that can keep up with him,” TAG Heuer said when referring to Gosling’s character in The Gray Man (‘Sierra Six’) as the perfect embodiment of TAG’s “Don’t Crack Under Pressure” motto.

“What else would an elite super-assassin on a high-octane chase wear than a TAG Heuer Carrera, the iconic timepiece that was first created for high-speed pursuits on the racetrack?”

At an exclusive launch party held in Los Angeles to celebrate the partnership between TAG Heuer and The Gray Man, Gosling spoke on the perfect partnership between his character and the TAG Heuer Carrera.

“Six is an agent whose life is on the line, every second of the day and he needs a watch that’s got him covered,” Gosling said.

“It takes precision and dedication for him to survive, and so it seemed like the perfect fit for him to wear the TAG Heuer Carrera.”

One of the most iconic timepieces still being produced today, the TAG Heuer Carrera has been designed for those pushing the limits in mind and spirit for over 60 years. The charismatic CEO Jack Heuer’s goal with the introduction of the Heuer Carrera chronograph in 1963 was to create a watch that was uncluttered and perfectly harmonious – ideal for world-class drivers who needed to tell the time at a glance while under pressure. And now, for world-class hitmen on the run, too.

The Gray Man will be released globally on Netflix July 22.

 

thoughts?