LONDON, ENGLAND – JANUARY 04: Models backstage ahead of the Bethany Williams show during London Fashion Week Men’s January 2020 at the BFC Show Space on January 04, 2020 in London, England. (Photo by Tristan Fewings/BFC/Getty Images for BFC)

When it comes to London Fashion Week, niche designers and environmentally conscious style takes centre stage. This year it was no different as ICON took to the British metropolis as we look at the forthcoming Autumn/Winter 2020 season.

Paria Farzaneh

The runway started with a strong representation of an Iranian wedding ceremony and reminds us how social and community elements affect our lifestyle everyday. Environmentally sensitive, beautiful prints and great technical wear.

LONDON, ENGLAND – JANUARY 04: A model walks the runway at the Paria Farzaneh Fall/Winter 2020-2021 fashion show during London Fashion Week Men’s January 2020 on January 04, 2020 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Bethany Williams

Bethany Williams Autumn/Winter 2020 holds powerful meaning this season as the collection celebrates the bond between mother daughter, sister, childhood and family. Pastel colours meets relaxed, oversized and comfortable silhouettes.

LONDON, ENGLAND – JANUARY 04: A model walks the runway at the Bethany Williams show during London Fashion Week Men’s January 2020 at the BFC Show Space on January 04, 2020 in London, England. (Photo by Stuart Wilson/BFC/Getty Images)

Edward Crutchley

Edward Crutchley’s latest collection is a conscious collision of different ages that take inspiration from all the ethnicities. From loud Hawaiian shirts, to voluminous suits and overcoats.

LONDON, ENGLAND – JANUARY 04: A model walks the runway at the Edward Crutchley show during London Fashion Week Men’s January 2020 at 8 Dowgate Hill on January 04, 2020 in London, England. (Photo by Jeff Spicer/BFC/Getty Images for BFC)

MüNN

Inspired by traditional clothing of the 1950’s Korean War, Münn Autumn/Winter 2020 combines vintage and modern cuts using recycled and environmentally conscious materials.

LONDON, ENGLAND – JANUARY 05: A model walks the runway at the Qasimi Fall/Winter 2020-2021 fashion show during London Fashion Week Men’s January 2020 on January 05, 2020 in London, England. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

BIANCA SAUNDERS

With her latest collection, Bianca brings back her Caribbean roots through colours, shapes and curves created and interpreted in a new, distorted way.

LONDON, ENGLAND – JANUARY 05: A model poses at the Bianca Saunders DiscoveryLAB during London Fashion Week Men’s January 2020 on January 05, 2020 in London, England. (Photo by Kate Green/BFC/Getty Images)

8on8

8on8 took on Playboy mansion vibes for Autumn/Winter 2020 for a very individual reinterpretation of 90’s fashion – a tribute to a golden age.

LONDON, ENGLAND – JANUARY 05: A model walks the runway at the 8ON8 Presented By GQ show during London Fashion Week Men’s January 2020 at the BFC Show Space on January 05, 2020 in London, England. (Photo by Jeff Spicer/BFC/Getty Images for BFC)

QASIMI

Military camouflage, earthy tones and the colours of nomads meet relaxed tailoring shapes and luxury silks. This is fused with sportswear elements for street appeal.

LONDON, ENGLAND – JANUARY 05: A model walks the runway at the Qasimi show during London Fashion Week Men’s January 2020 at 85 Brick Lane on January 05, 2020 in London, England. (Photo by Eamonn McCormack/BFC/Getty Images for BFC)

ASTRID ANDERSEN

Astrid Andersen Autumn/Winter 2020 is a modern reinterpretation of the past. Sustainable printed furs are styled with technical sporty silhouettes and pays homage to the punk colours of the ’70s. Really well executed.

LONDON, ENGLAND – JANUARY 05: A model walks the runway at the Astrid Andersen show during London Fashion Week Men’s January 2020 at the BFC Show Space on January 05, 2020 in London, England. (Photo by Jeff Spicer/BFC/Getty Images for BFC)

STUDIO ALCH

Versatility is the cornerstone of the latest collection from Studio Alch where detachable pieces and the introduction of denim come into play.

LONDON, ENGLAND – JANUARY 06: A model walks the runway at the Studio ALCH show during London Fashion Week Men’s January 2020 at the The Regal and Jordan Court on January 06, 2020 in London, England. (Photo by Jeff Spicer/BFC/Getty Images for BFC)

FENg CHEN WANG

Colours, patterns and overall vibes of the Feng Chen Wang collection is inspired by a recent trip of the designer to the Wuyi mountains in China. The result? Technical wear combined with relaxed tailoring.

LONDON, ENGLAND – January 6: A model walks the runway at the Chen Wang show during London Fashion Week Men’s at Ambika P3 on January 6, 2020 London, England. (Photo by Estrop/Getty Images)
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