In an announcement on Monday, it has been confirmed that former presidential couple Barack and Michelle Obama have signed a “multi-year” agreement with Netflix to produce a range of TV, Documentary and Feature Film content.

Higher Ground Productions – a company established by the pair to produce the footage – Barack and Michelle hope to create content based upon their time in the Oval Office.

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience” – said the former President of the United States – “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world. Michelle added “We have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others”.

Backlash however has followed since the announcement, many people calling out “Letflix”, for using the 125 million user company to spread political propaganda against the Trump office. Users across twitter have taken a stand, urging people to #cancelnetflix.

Despite the criticism against the couple, the deal has been expected to bring in an eight-figure number for the now producers. This follows their deal with Penguin Random House in February 2017 for $65 million, in which both will write a memoir. Michelle’s book is scheduled for Fall next year.

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