Art and fashion go hand in hand, both being a platform used often for cultural and societal protests. Stretching across the globe, a unique collaboration of art and design is about to travel from the streets of Los Angeles to the centre of Melbourne thanks to Australian fashion house bassike.
Known for their quality basics and sustainability practices, bassike have been contributing to a greater world since 2006, and now it’s supporting well-regarded, LA organisation, “My Friend’s Place“. Offering comprehensive services to nearly half of LA’s homeless youth, the not-for-profit facilitated the publishing of local zine FREEWAY. Taking disposable cameras into the world, the young people were asked to capture their lives on the streets.
“We recently displayed the work in our Venice beach store in the USA,” said co-founder of bassike, Mary-Lou Ryan. “It was so successful we wanted Australians to enjoy it too.”
With bassike sponsoring the second issue of FREEWAY, it was Creative Director Glen Luchford, Alex McWhirter, photographer Elizabeth Daniels and Cultural Traffic Director Toby Mott who provided guidance for the homeless youth. Now, the work will be taken to Melbourne, where the second level of bassike’s Rankins Lane Store will be transformed into a gallery, running from November 26 to December 7.
Going beyond photography, the Australian brand further collaborated with Glen and Alex to create a limited-edition bassike x FREEWAY t-shirt as well as a printed series of the unique photography. With all profits being donated to My Friend’s place, both will be available to purchase from the store during the exhibition.
A selection of the photographs on sale can be seen below. Visit the store at 1/3 Rankins Lane, Melbourne to view the exhibition.