Everything
In their latest campaign, Dior rolls out the Icons Capsule—a fresh spin on menswear dreamt up by Kim Jones. This collection rethinks Dior’s style heritage, mixing classic elegance with a modern vibe to craft a standout wardrobe for today’s man. With Robert Pattinson front and centre, the capsule is all about effortless cool, featuring clean lines and intricate details, beautifully captured through the lens of photographer Alasdair McLellan.
Against a backdrop washed in natural hues, Pattinson brings to life a series of wide-leg trousers, long structured coats, cashmere sweaters, and silk-blend shirts, each piece characterised by its clean lines and fine tailoring. The collection is elevated through the use of luxurious materials and the skilled techniques of Dior’s ateliers, creating silhouettes that are both distinctive and timeless.
The campaign showcases a series of accessories that embody the urban allure of this collection. Backpacks and weekend bags feature the new Dior Gravity leather in versatile shades of beige, black, and khaki. The bags are adorned with an oversized version of Dior’s signature Oblique motif, adding a contemporary twist to the house’s classic iconography. Completing the collection are the B33 sneakers, with their assertive yet casual curves lending a powerful statement to any ensemble.
The collection’s vision goes beyond mere apparel. Jones artfully bridges past and present, combining traditional craftsmanship with innovative techniques. Harrington jackets, enhanced by a silk blend, sit alongside desaturated T-shirts made from Sea Island cotton, while sumptuous sweaters receive a touch of luxury with cashmere.
The campaign, with its blend of natural light and black-and-white imagery, reveals Jones’ architectural vision, emphasising both simplicity and sophistication in equal measure. Dior’s Icons Capsule offers a fresh take on masculine style, turning ordinary staples into extraordinary essentials. This collection, available in stores from 2nd May 2024, brings together the essence of Dior’s historical savoir-faire and Jones’ innovative spirit for a timeless wardrobe that’s effortlessly magnetic.
