If anyone was going to bring Shawn Stussy out of design retirement, it was going to be Kim Jones and the house of Dior. And behind his own eponymous label and considered the godfather of ’90s streetwear, a collision with the French fashion house was going to be nothing short of legendary. For the occasion of Art Basel Miami and Fall 2020, Stussy emblazoned the runway and its exterior with a funky new iteration of the Dior logo and now, the same street aesthetic has been taken to the pipeline.
Announced overnight, the collaborative duo have reunited to bring forth a first for the luxury brand. Limited to 100 pieces, Dior has ushered in a branded surfboard, celebrating the sunny spirit of the Fall 2020 Dior Men’s Show presented in Miami. Recognisable for its streamlined silhouette, the board is fitted with a special fin that eases drive even in the most powerful waves with the surfing expertise of Shawn Stussy becoming apparent through the sculpting of such equipment.
Decorated with the hypnotic ‘Dior’ signature collage from the Fall 2020 Men’s Collection, along with the artist’s unprecedented rendering of the iconic bee, this Dior grey and ice blue board highlights and honours revisited house codes. Based on one of his classic, timeless styles, the collaborative board is finished by UWL Workshop in La Rochelle, France, using state-of-the-art expertise and knowledge. Each piece requires 72 hours of minute handiwork. These precious techniques contribute to making a surfboard at the highest level, like a work of art, for surf lovers and collectors alike.
“Shawn Stussy is one of my great heroes. He started out as a surfer, making his own boards and painted his name on them. It was quite natural for me to ask him to work together on the very first Dior surfboard…”, Kim Jones said of the collaboration.
The board is expected to arrive in the next few weeks but like any limited-edition release, a waitlist will be used.
Since the launch of Dior Men’s Fall 2020, the house has announced several collaborative pieces including a Bespoke 946 Scooter with Vespa and Cordelia de Castellane tableware. For more, visit the Dior website.