“There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here,” said Mark Zuckberg during the social network’s F8 developer conference on Tuesday. Facebook announced that the company will vie for a position in the online dating game by developing a feature within Facebook.

The dating app is meant to help people find long-lasting relationships as opposed to random hook-ups according to Zuckerberg. Given the bad press Facebook has received around privacy concerns, Zuckerberg went on to explain that the app was designed with safety and privacy in mind from the beginning.

To get to the dating feature, you’ll simply tap the heart icon in the top right corner of your Facebook profile. Your dating profile will only show your first name, and will only be visible to other people on the dating service, so your Facebook friends won’t see your dating activity.

Within the app, you’ll be able to see potential matches as well as any events nearby that might pique your interest. You can then unlock details of the attendees of the event and find users whoare attending and message them. Not bad if you really want to see a RomCom and you don’t want to tell your mates.

The messaging structures are not mixed with Facebook’s native Messenger or WhatsApp; you can only send and receive messages from within the app’s messaging feature itself. Wise move, considering you don’t want to accidentally hit send on a pick-up line to your colleague.

thoughts?