Everything
It’s a good time for King of the Cute Little Bag, Jacob Elordi. The Euphoria star has officially joined the ranks of K-pop sensation RM from BTS and the iconic Taiwanese actress Shu Qi as an ambassador for luxury Italian brand Bottega Veneta.
Literally get the bag bruv.
The announcement came with a stylish snap of Elordi donning a salmon-pink, bi-layered V-neck sweater, paired with what looks like a knotted leather necktie. In the photo, he strikes a playful pose, hands above his ears. And that’s how a social media trend gets born…
Elordi’s love for Bottega Veneta has been blossoming for some time now. Or Bottega’s love of Elordi. He famously admitted in an interview last year that he had “never bought a bag,” despite being spotted with a variety of luxe arm candies: a padded Bottega Cassette, an envelope-sized Valentino Locò, a vibrant Louis Vuitton Speedy, and a crossbody Fendi Baguette, to name a few.
Along with the official imagery, a slew of historic shots showing Elordi wearing various BV accessories were also shared. Whether he was gracing the red carpet in custom suits or casually snapped by paparazzi carrying the brand’s braided-leather Andiamo bag while walking his dog, Jacob wasn’t without his Bottega. One particularly memorable shot featured him juggling a hot coffee and a matcha latte in one hand – now that’s talent.
These images, taken before Elordi’s official ambassador status, highlight a natural connection with the brand, suggesting this partnership was meant to be. It’s the kind of relationship that fashion dreams are made of—effortless and authentic.
Bottega Veneta’s strategy of using candid-style photos in their campaigns is nothing new. They previously employed this technique with stars like A$AP Rocky and Kendall Jenner, and it’s proven to be a hit on platforms like Instagram and TikTok. Similar paparazzi-style shots of RM with the Andiamo bag around his ambassador announcement and candid snaps of singer Omar Apollo flaunting the bag not long after Elordi’s matcha latte moment show the brand’s knack for making high fashion look refreshingly relatable.
And now, as Jacob Elordi steps into his new role, he’s got access to all the cute bags he can carry. Cheers to Jacob and his ever-growing collection of enviable bags!
