Global fashion retailer H&M is under fire (yet again) after releasing an unapproved Justin Bieber collection of apparel earlier this week. The megastar took to his Instagram to slam the fashion retailer for the lack of communication and transparency around this release Bieber branded “Trash.”
”The H&M Merch they made out of me is trash and I didn’t approve it,” wrote Bieber via his Instagram Stories on Tuesday. “Don’t buy it.”
Bieber continued to tell his 270 million Instagram followers, “I didn’t approve any of the merch collection that they put up at H&M. All without my permission and approval. I wouldn’t buy it if I were you.”
H&M has since pulled the collection from its online platform, but defended its actions via a statement, saying proper procedures were followed but the collection has now been removed.
The collection in question reportedly features images of the 28-year-old singer, plastered on items like t-shirts, hoodies and sweaters.
“As with all other licensed products and partnerships, H&M followed proper approval procedures,” a spokesperson for the fashion retailer said.
“But out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online.”
It’s not the first time the Swedish fashion behemoth and the world’s biggest popstar have collaborated. Back in 2017, the two parties teamed up for Bieber’s “Stadium Tour” collaboration. This new collaboration was to consist of merchandise that was reminiscent of his official tour merchandise, but obviously somewhere down the line, wires were crossed.
It’s widely known that Bieber is currently taking a hiatus from touring after it was announced he was suffering from facial paralysis after a diagnosis of Ramsay Hunt syndrome.