To see the latest work by interior designer Pepe Leal in Casadecor, it’s not even necessary to go through the doors of the Madrid building that this year hosts a new edition of the most important interior design fair in Spain. It is simply enough to access the luminous space that opens its windows to the ground floor of the building and hosts a peculiar aesthetic experiment.
To create the LOEWE SOLO Origami pop-up space, the prestigious decorator has used one of his aesthetic passions: Japanese culture. “When I started working, it was in the world of fashion with Yohji Yamamoto. I’ve always felt very identified with Japanese aesthetics and with trends like the Wabi Sabi. That’s why, when they asked me to create a space for a new fragrance inspired by origami, it gave me a rush.”
That enthusiasm translates into a space that, says Leal, has been conceived as “a huge sheet of paper that had been unfolded”. Upon entering, visitors have to choose between two roads: one takes you to a diaphanous area presided over by a huge origami mural made with pieces of paper. The other is broken into pyramids and triangles that make up a kind of grotto at the back of which you can discover the new release of the Loewe Perfume, LOEWE SOLO Origami.
“Everything has a scenographic touch, and in that sense, it’s something that’s very much mine,” says the decorator, who has built a long career in decorating both public and private spaces. “I like the baroque idea of effect and surprise. We all remember those Baroque streets where you go from narrowness and darkness to light and spaciousness.”
For several weeks after the fragrance launch event, a program of activities offering sessions of Budokon Yoga, ikebana (the legendary Japanese floral art), shodo (Japanese calligraphy) and, of course, also origami, remained for both for adults and children, which put the dramatic interior to broader cultural use.