Past season fashion purveyor The Outnet has announced Christmas is coming early aka they are launching a menswear offering. Or more accurately, newly dedicated menswear homepage that will make it even easier for us clotheshorses to find our next wardrobe investment faster.
A soft launch of the new portal was done late 2021 and clearly took off with a bang. Men, as it turns out, are just as keen to get their hands on fresh kit as their female counterparts. Following the same strategy that made the original womenswear focus such a success, The Outnet’s menswear offering will bring together some of the most in-demand luxury brands to the table: Balenciaga, ACNE, Grenson, rag & bone, Sandro, Loewe and Bottega Veneta. For purists who lust after the work of specific creative directors and designers, it’s a goldmine of archival treasures.
Joining them will be some new brands to bolster the men’s style offering: Montblanc, Canali, Dunhill and Officine Generale.
“Over the past 10 years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment,” says The Outnet’s Managing Director, Emma Mortimer. “A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.”
Since launching in 2009, The Outnet has become a go-to for fashion seekers on the hunt for affordable luxury items from their favourite brands. Tapping into previous-season collections, The Outnet’s philosophy slows the pace of the industry down: style is, essentially timeless. The platform takes advantage of the industry’s own pace and brings together a curated collection of goods that transcend their seasons.
The official launch date for your new favourite online fashion portal is March 29, just in time to refresh that winter wardrobe that’s been languishing for the past two years.