In fashion news and an appointment that has been greeted with universal praise and excitement, Maximilian Davis has been named as the new Creative Director at Italian luxury brand Salvatore Ferragamo. The London-native, who had been garnering serious buzz for his own eponymous brand, will take up the position effective immediately.

Maximilian Davis. Image: Lee Whittaker.

In a statement released by Davis via Ferragamo, he states that “I am deeply honoured to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation.”

A graduate of London’s prestigious London College of Fashion, Davis’ own brand has become known for its sensual fluidity and grace of form and been worn by the likes of A-list style icons Dua Lipa and Rihanna. But perhaps the most interesting detail to the announcement is Davis’ incorporation of Black heritage into his designs.

This contextual interplay is a breath of fresh air in a market that can sometimes veer towards the homogenous. It also aligns with ensuring a more diverse cast of players in an industry that can suffer the same.

Salvatore Ferragamo has already had a strong start to the new year with a Fall collection that was boldly sensual and the naming of Davis as Creative Director is a sign that the Florentine brand is ready to take this direction even further.

This appointment will see Davis working alongside CEO Marco Gobbetti who has been responsible for finding and nurturing some of most influential talents today, including Phoebe Philo’s Céline. In an official statement relating to Davis’ appointment, Gobbetti stated “I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation.

“His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values”.