Nike is once again proving why they are the sporting powerhouse in retail. On December 1, Nike welcomed customers to the famous Dubai Mall, where the brand unveiled its newest retail store – expanding over 35,400 square feet. Whilst the store celebrated its Air Max plus, the former bookstore boasted unique activations including, a salon, modular themed areas, exclusive event opportunities and creative workshops.

Marking the store one of the company’s largest retail outlets in the world, and its Middle Eastern flagship, it has almost become a tourist destination in itself. Industrial and understated, the sneaker and apparel store has also integrated specific stations, where customers can customise jerseys, sneakers, t-shirts and more.

Take a tour through the Nike Dubai store above.