“Sustainability is quite complex. There is not one simple solution to any of this,” says Golnaz Armin, Senior Materials Design Director at Nike. Speaking with Noel Kinder, VP Chief Sustainability Officer, Michelle Warvel, VP Nike Direct Service & Experience and Virginia Rustique-Pettni, Senior Director of Global Sustainability Engagement at Nike, the four Nike change makers joined in conversation with media around the globe, this month. The topic? Move to Zero, an initiative by the sporting giant to make meaningful impact on Climate Change and sport.
“If you break it down and look at the statistics behind it, more than 70 percent of the impact comes from the materials and that’s end-to-end,” Armin continues. “That is the water that goes into growing cotton, all the way to the energy that we spend on dyeing textiles or printing on it. Every detail, every decision that you make on the materials that you’re choosing for your product has an impact. Understanding that is the key way of really looking at sustainability.”
Looking at all aspects of the business – of which boasts 75,000-plus employees – Nike is reworking the way it not only operates from an internal level, but how it creates new customer experiences. Because if we can protect our future, we can protect our sport. This is what you can expect now and in the future thanks to Move to Zero.
Stores won’t look entirely different following the important move to zero waste, but will be constructed in a more considered way. In July, Nike opened the House of Innovation 002 in Paris, incorporating 85,000 kilos of sustainable material, and this can be expected to continue in stores across the globe. Mannequins, hangers, even the cork flooring at the Sneaker Bar service area have been reimagined with sustainable materials.
When it comes to consumer habits Nike has committed to phasing out all single use plastics by 2030, as a member of the Fashion Pact, including a commitment to phase out single use plastic bags from all owned and operated Nike direct retail stores globally in 2021. For larger logistics globally, 100 percent of owned-and-operated Nike facilities will be powered with renewable energy by 2025.
Recent seasons have seen the buzz word ‘circular design’ come to fruition. Like other fashion corporations, Nike will look to reimagine its classic silhouettes with a sustainable twist. From recycled polyester in its national football kits, marble down jackets with transparent shells, to new sneaker releases such as the Air Force 1 Crater, Waffle Racer Crater and Air VaporMax 2020 sneakers, your favourite styles are becoming eco-friendly so you can tread lightly and run hard.
Look out for the MTZ sunburst badge to let you know of sustainable items of which over 2000 products are now identified by.