The box office has been decimated in 2020 as restrictions cause theatre closures of varying levels across the globe. As such, film distributors have been unable to release highly anticipated films – even in select countries – as to avoid poor sales, and no film has experienced this more than the 25th instalment of the James Bond franchise, No Time To Die.
Following the move of the live-action remake, Mulan, which saw its release onto Disney+ for an additional fee, No Time To Die may have a similar destiny. According to rumours from insiders as reported by Variety, MGM, the studio behind the film, was looking to potentially sell the film for a tidy sum of $600 million USD. The film was believed to cost $250 million USD to produce, while the release delays have cost MGM between $30 and $50 million.
When asked to comment, a representative told the publication however, “We do not comment on rumours. The film is not for sale. The film’s release has been postponed until April 2021 in order to preserve the theatrical experience for moviegoers.”
Whether this is a deflection or not remains unknown. But as Variety does note, there are several partnership deals with brand such as Land Rover, Omega watches and Heineken, that would make the logistics around a streaming release tricky to navigate.
This is a developing story so stay tuned.