In just over a month the LGBTQ community as well as a slew of party goers across the world will celebrate the annual Mardi Gras parade, painting many major cities in a rainbow gleam. Celebrating support, unity and most importantly love, Levi’s is joining the fun this year with its Levi’s Pride Campaign, involving its classic silhouettes with a colourful twist.

Coinciding with the annual event, the all-American brand is raising awareness this year with a new capsule. Featuring a range of t-shirts, jeans, truckers and accessories, that all don an iteration of its branding infused with the iconic pride rainbow, and our pick? The Pride Fanny Pack.

If you haven’t jumped on the ‘bum bag” trend, try your hand with this one. Discreet in size with loud branding, the brand has partnered with OutRight Action International with 100 percent of the proceeds set to benefit the LGBTQ community – making it a worthy purchase for the remainder of the festival season.

Levi’s Pride Fanny Pack / $30 AUD SHOP NOW

thoughts?