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Vacheron Constantin, one of the world’s oldest watchmakers (it was founded in 1755), has just unveiled its first Sydney flagship boutique in the heart of the city…and it’s a stunning interpretation of the Maison’s rich watchmaking history, savoir-faire and “belle haute horlogerie”.
The brand-new flagship boutique fills the void that was felt by Vacheron enthusiasts in Sydney, with a dedicated offering of sought-after timepieces now available for loyal customers of the brand. From simple to high-complication creations and limited-edition models, at the new Vacheron Constantin Sydney flagship, you can even expect to find such timepieces as the new Traditionnelle moon phase, Égérie self-winding and Égérie moon phase.
ICON was privy to the invite-only affair which offered watch media and friends of the brand a night of extraordinary proportions, as Vacheron Constantin makes its official mark on Sydney.
The three-storey boutique is quite the sight for anyone who appreciates luxury retail offerings and attention to detail. It will also offer guests more than just a watch shopping experience…
On the ground “discovery” floor, you will find a vast assortment of Vacheron Constantin timepieces — a strategy devised to promote awareness for those new to the brand. On the second floor, you will find a space that resembles a luxury lounge more than a watch boutique, presented with its own bar that will be exclusively reserved for VIP clients of the brand. The third and final level of the boutique presents a program of ongoing exhibitions; an art space, if you will.
For example, to celebrate the boutique’s opening, two major exclusives have been created by artist Lisa Cahill. One is a glass installation inspired by the natural world and the “transitionary nature of the urban experience”. And the second is a set of sculpture mirrors embellished with Vacheron Constantin’s emblem, the Maltese Cross, that encompasses enamelling, etching, engraving, lathe work and hand-carving processes in both opaque and transparent layers of glass.
“It’s a series of agile spaces that respond to the needs of our clientele across Oceania,” says Amy Jackson Lai, director of Vacheron Constantin Oceania. “We are excited to bring a slice of Switzerland to the east coast of Australia”.
To mark the milestone occasion, Vacheron Constantin later welcomed its guests to Sydney’s iconic jewel, the Sydney Opera House, for an intimate dining experience curated by Brent Savage (The Bentley; Monopole Sydney; etc) in the Concert Hall of the Sydney Opera house — the perfect pairing between the pinnacle of Sydney’s gastronomy scene and one of the world’s most iconic watch brands.
Founded in 1755, Vacheron Constantin is the world’s oldest watch Manufacture in continuous production. For almost 270 years, the Maison has faithfully perpetuated a proud heritage of watchmaking excellence and stylistic sophistication through generations of master craftsmen — a prowess it clearly exemplifies to this day. At the pinnacle of Haute Horlogerie and understated elegance, Vacheron Constantin creates timepieces with unique technical and aesthetic signatures and an extremely high level of finishing touches.
The opening of Vacheron Constantin in Sydney follows the unveiling of the Melbourne boutique in 2019.
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Vacheron Constantin Sydney Flagship Boutique
104 King Street, Sydney
