What is the meaning of masculinity today? In the midst of major social change within our society – for example, the #MeToo movement, rising support for feminism and a shift in household roles between men and women – it is not enough to simply appear strong and dominant. As we experience an era like never before, an answer to the seemingly straight forward question, is anything but.
Launching globally this past week, ‘Bottega Veneta: Men’, a short film from photographer and filmmaker Tyrone Lebon and Daniel Lee, Creative Director of Bottega Veneta simmers on this dilemma. And in collaboration with a collective of multidisciplinary artists, they set out to answer this question as it reflects on their own identity.
Caught in this moment, an eclectic group including actor Barry Keoghan (Dunkirk), director Dick Jewell and musicians Neneh Cherry and Tricky share their perspectives on identity and their relationship with clothing. Fellow stars also featured are George Rouy, Michael Clark, Obongjayar, Octavian, Roberto Bolle and Roman. Differing in age, background and creative fields, the inspiring ensemble are brought together in the act of dressing. This film is a celebration of uniqueness and individuality, storied through a cast of unique personalities who inspire Daniel.
To the lauded designer, the Bottega Veneta man is confident in his uniqueness, living life in the moment, taking each day as it comes. Tune into the teaser below before viewing the full project via the Bottega Veneta website.