Just when you thought Cody Simpson couldn’t get any more talented, the 25-year-old pop sensation-turned-professional athlete can now add ‘Fashion Designer’ to his growing list of attributes, for Cody Simpson is launching his own eco-fashion brand, ‘Prince Neptune: The Label‘.

Simpson’s first collection has been created alongside the award-winning Australian-based fashion agency Slyletica, which will feature a mix of thoughtful, eco-friendly elevated and luxurious unisex essentials like loungewear, sweaters, t-shirts and more.

Founded on the idea that the future of fashion is unequivocally one that is environmentally friendly, Simpson designed his first collection with environmentally-sustainable practices and materials across each step of the operation –  a nod to his meaningful work as Oceans Ambassador for WWF.

From the design and fabric considerations – the use of organic cotton locally sourced in India reduces the garment’s carbon footprint – to factory ethics and manufacturing processes – the CSR award-winning partner factory in India only uses solar power – right through to the packaging and distribution services – garment bags are made from organic cotton and mailing bags are compostable – the brand is intentionally eco-considered to conserve our most natural resources.

“I was looking for really comfortable sweats and t-shirts that were sustainably made and I realised just how hard it is to find,” Simpson shared via a press statement.

“It was really important for me to stay true to my vision from both a design perspective and what I stand for. We took our time thinking about things like water conservation, using fewer chemicals, compostable packaging and incorporating recycled materials and did so without compromising comfort and style. This is important to me and hopefully, to you as well.”

Prince Neptune: The Label will release its first capsule collection of unisex staples this August, which touches on Simpson’s affinity for a laidback and relaxed aesthetic – something to throw on as you’re leaving the pool. Designed for comfort, the soft-hand garments combine relaxed fits with luxurious eco-blend fabrics – including the use of organic cotton and recycled polyester – to deliver curated essentials for the masses.

On the topic of pools, Simpson has officially landed in Europe ahead of his appearance at the Commonwealth Games in Birmingham where he will represent Australia’s swim team after placing third in the 100-meter butterfly event at the Australian trials earlier this year.

Prince Neptune: The Label will be available exclusively worldwide at princeneptunelabel.com this August.

 

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