Kim Jones, and by extension Dior, is clearly fond of a destination setting after the announcement that the menswear designer will be hosting Dior Men’s Pre-Fall collection in Egypt.
According to WWD, the show will be taking place on December 3 and will have as its backdrop one of the world’s most iconic landmarks – the pyramids of Giza just outside of Cairo. Previously, Jones has taken the show on the road so to speak to locations in London, Miami and Tokyo but this marks the first time the brand has made an appearance in the northern African country.
Bringing the collection to Egyptian capital of Cairo also continues a life-long relationship that Jones has had with the continent. During his childhood, he was lucky enough to spend time in Botswana, Ghana, Tanzania, Ethiopia and Kenya. These early years spent travelling instilled a passion for the natural world and wildlife, something that has continually inspired Jones in his collections at both Louis Vuitton and at Dior.
For his last pre-fall collection, Jones returned to his hometown of London where he revealed a collection inspired by the knits and tweed of the Beat Poets and writers, specifically Jack Kerouac and his opus On The Road. What Jones has in store for a collection. set against one of the wonders of the ancient world, one can assume that the influence will be both poetic and reverential.
It wouldn’t be the first time that Maison Dior drew inspiration from this specific location, even if it is the first time it has showed a collection in the Egyptian capital. Back in 2004, then-womenswear director John Galliano created a collection that was a tribute to Ancient Egypt but Jones is definitely one for a lighter touch in comparison to his predecessor.
What is guaranteed is a visual feast.