The run of luxury flagship openings in Sydney continues with the unveiling of the new Ralph Lauren flagship boutique.
Located on the corners of King and Pitt Streets, the new boutique pays romantic homage to the brand’s origins. American classic decor and interiors is a slice of New York relocated to Sydney. Right down to a perfectly picked painting of a handsome roan horse on the first floor.
Guests, which included the Stenmark twins Zac and Jordan, Vera Blue and actor Thomas Cocquerel, were greeted with live music, prerequisite champagne and canapés but a special treat awaited further inside. A caviar station was set up, where a tasting tour gave insight into the nuances of the delicacy, highlighting how the difference of simply being either up or downstream gave each harvest its unique flavour.
It was a clever introduction to the world of Ralph Lauren – a brand that expands the full spectrum of fashion needs, from the luxurious Purple Label on one end to its more casual sibling Polo Ralph Lauren on the other. The opening of the store also marks the first time that the aforementioned Purple Label will be made available in Australia. It’s also the only Australian location that will offer the coveted men’s and women’s Double RL range.
The four-storied, 700sqm space is a deep dive into the world and mind of Ralph Lauren concepts and aesthetics giving visitors the full lifestyle experience including homewares, fragrances, accessories, high jewellery and watches.
Starting with men’s Purple Label on the first floor, the journey then takes you to Women’s Polo Ralph Lauren on the second and Women’s Collection on the third before opening up to the rooftop bar that looks directly over the new luxury line of King Street.
138-140 Pitt Street, Sydney NSW 2000