The watch industry has kicked off the new year in style with its first major watch fair, LVMH Watch Week. Now in its third year, the event took place virtually once again but that didn’t hinder the excitement, with the four participating Maisons – Bulgari, Hublot, TAG Heuer and Zenith – all showcasing some stellar new watch collections respectively.

Following the collapse of Basel World, the success of LVMH Watch Week is immediately noticeable, and this year was no different, with all four brands pulling out their big guns for some epic reveals.

“For this third edition of LVMH Watch Week, we’re proud to once again shine a light on the collective momentum of our four Maisons – Bulgari, Hublot, TAG Heuer and Zenith – and kick-off 2022 with a presentation of their latest creations,” says Stéphane Bianchi, Chief Executive Officer of the LVMH Watches & Jewelry Division.

“Our clients and partners will be able to discover innovative updates of iconic models, along with limited editions and exceptional timepieces, all reflecting exceptional craftsmanship and a unique vision of watchmaking. Anchored by the LVMH Group’s core values of creativity and innovation, this event is the first on the calendar of watch industry showcases, coming ahead of Watches and Wonders Geneva, which takes place in spring 2022.”

We’ve curated a list of our favourite watches from LVMH Watch Week below:

DEFY Skyline

Zenith hit the ground running with new releases watches of epic proportions, like this new DEFY Skyline. The 41mm steel octagonal case – the very first integrated into the sports watch segment – is a unique throwback to the 1960s, which is immediately apparent thanks to its bold, avant-garde design. It’s adorned by a beautiful blue-toned sunburst-patterned dial and is powered by the El Primero 3620 high-frequency automatic manufacture movement with the very first 1/10th of a second indicator. Finished on an interchangeable steel bracelet with the option of swapping to a blue patterned rubber strap.

Price: $12,200

Zenith Defy Skyline

TAG Heuer
Aquaracer 200 Professional

TAG Heuer did not disappoint at its first LVMH Watch Week with its heady collection of new sports-driven watch designs, such as the new Aquaracer 200 Professional. With a specific focus on the outdoors and extreme sports, the new Aquaracer 200 is bold, stylish and poses a luxurious go-to sports watch. Wearability is key for this new piece, with a focus on those who perhaps want a slightly more stylish sports watch for a number of occasions. Available in quartz or automatic package, the Aquaracer 200 is also available in two sizes: 30mm and 40mm.

Price: From $2,800

TAG Heuer Aquaracer 200


Big Bang Integral Time Only

One of Hublot’s biggest reveals included three new pieces in the Big Bang Integral Time Only collection, unveiling the first-ever 40mm dial. Chic, sporty and iconically Hublot, the new Big Bang Integral is thinner than ever, includes its signature integrated bracelet and proves a more approachable option for Hublot fans. There are three options to choose from: titanium, 18K yellow gold or a limited 250-piece black ceramic. The collection is also powered by a MHUB1710 movement, which is Hublot’s take on the Zenith Elite 670 calibre and you can expect 50 hours of power reserve.

Price: All-black ceramic, $19,900; Yellow Gold, $49,400; Titanium, $17,800

Hublot Big Bang Integral


One of our favourite releases from LVMH Watch Week, Zenith go bang yet again with its faithful reproduction of the very first DEFY wristwatch model from 1969, DEFY Revival A3642. Crafted in a robust octagonal stainless steel case with a 14-sided bezel, the gradient brown dial is both stunning and authentic, which pairs effortlessly with its steel ladder bracelet. Powered by the Elite 670 automatic manufacture movement, you can expect 50 hours of power reserve. Limited to 250 pieces only.

Price: $10,000