Ryan Reynolds Aviation Gin
Credit: Armani

Ryan Reynolds has earned himself a mammoth pay check following the selling of his liquor company, Aviation Gin. First reported by Deadlinethe deal from Diageo is an estimated $610 millions USD (or roughly $845 million AUD), with an initial upfront payment rumoured to be a cool $335 million USD. It comes after the British alcohol company acquired George Clooney’s Casamigos tequila company several years back for $700 million USD.

“A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” Reynolds has said of the sale. “What I didn’t expect was the sheer creative joy learning a new industry would bring. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. I want to thank Diageo for their incredible team and passion. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”

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But what Ryan Reynolds told the media was slightly more passive than what appears to be his initial reaction to staff. In film and in business, Reynolds is a regular ol’ comedian and his latest auto-reply email reveals just that.

“Thanks for your email. I am currently out of the office but will still be very hard at work selling Aviation Gin. For quite a long time, it seems.

In related news, I just learned what an “earn out” is… And I’d like to take this opportunity to apologise to everyone I told to go fuck themselves in the last 24 hours. My lawyers just explained how long it takes to achieve an “earn out”… so… turns out I’m not as George Clooney as I thought. The point is, to those listed below, I’m sorry… and I’ll indeed be needing your help in the coming months and years. Thanks in advance!

Mom, Blake, Peter, Diageo CEO, The Rock, George Clooney, Southern Glazer’s, Betty White, TGI Friday’s, Baxter, Calisthenics, AMC Theaters, Total Wine, The Number 8, Don Saladino, Darden, The Head of Alfredo Garcia, Soothing Lavender Eye Pillows.”

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For anyone wondering, in a standard earnout arrangement, the buyer agrees to pay the seller additional amounts if certain performance thresholds are met within a particular time. So Reynolds will still be working hard for some time.

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thoughts?