HM10 Bulldog. Image: BM&F.

If you’re into watches that wear more like artwork – and perhaps have a love for the affable but fierce bulldog – then take a peek into Mad Gallery’s watch creations, like the mind-boggling HM10 ‘Bulldog’. Watchmaker Max Büsser is behind this ‘Mad Gallery’ creation, which falls under the wider MB&F (Maximilian Büsser & Friends) brand.

A former corporate watchmaker, Büsser started MB&F in 2005 with an artistic concept laboratory based around a simple notion: to assemble a collective of independent watchmaking professionals who would go on to develop, create and innovate radical watches: Horological or Legacy Machines. While you’ve probably never seen something quite like an MB&F creation, the team honours the traditions of watchmaking while simultaneously reinterpreting this very tradition of high-quality horology into three-dimensional kinetic sculptures.

Wear a work of art on your wrist. Image: BM&F.

The HM10 Bulldog is the perfect example of this craft; a watch fully designed and created in-house. When the HM10 Bulldog launched in 2020, it was arguably one of the best releases of the year, garnering interest from far and wide. So much so that there is now a wait list to purchase this timepiece.

The HM10 Bulldog is designed in such a way to resemble its namesake animal; an idea which came to Büsser when travelling Japan. “What you see now in front of you is more or less exactly what I saw at the time,” says Büsser, “and it was the first time I actually saw a watch in my mind, just like that.” It’s rounded, made of compact titanium or red gold, and has a dome-like sapphire crystal. It offers two prominent aluminium time-display “eyes”, which roll at anyone who dares to look its way.

Image: BM&F

And the ‘studded collars’ will allow you to wind the mainspring or set the time, which ingeniously are shown through hinged jaws that open and shut according to the amount of power left in its mainspring – a fully closed mouth indicates that the watch is running low on power, while visible rows of shining teeth indicates that the watch is fully charged with up to 45 hours of mainspring energy. 

Of course, as with any MB&F creation, there is often more than meets the eye. In the case of the HM10 Bulldog, as an ode to bulldog owners who might have inscribed a word of warning on their bulldog’s collar or home, turn over the HM10 Bulldog and you will find a cautionary message: “Forget the dog, beware of the owner”.