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As a year-round essential, the humble pair of jeans are sought out by nearly everyone for its fit, practicality and style. But unbeknown to some, the classic staple can also be damaging to waterways and bushland. In a bid to reduce waste and ease strain off of the environment, Tommy Hilfiger is leading the way in sustainable practices to deliver its first 100 percent Recycled Denim Collection.
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From the cult Tommy Jeans you know and love, the coveted styles have seen an eco-friendly rework on a range of key silhouettes. Using innovative technique, recycled denim styles incorporate a blend of cotton scraps found on factory floors. The pieces also feature stitching thread made from recycled plastic PET bottles. And, for the first time, a selection of the 100 percent recycled denim styles are elevated in a stretch fabric using recycled elastic, all while encompassing the same American-cool DNA Tommy Hilfiger is known for.
It is believed the use of 100 percent recycled denim will save up to 4000 litres of water per pair of jeans, as well as reduced land-use and energy and chemical consumption. Denim has remained one of the most innovative areas of the Tommy Hilfiger business. Launched in 2017, TOMMY JEANS became the first global brand in the denim market to use 100% recycled cotton. The industry average is 30% recycled denim.
View the full collection here.
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