Ahmed Emad and the Path of Desire

A desire path is an unofficial route formed when people choose the shortest, most instinctive way between two points, favouring lived experience over prescribed design. It is a path made by repetition, conviction, and quiet resistance. Based between Abu Dhabi and Sharjah, Ahmed Emad’s journey follows a similar logic. A Civil and Environmental Engineering graduate, former museum educator at Louvre Abu Dhabi, he is currently the Public Programming Specialist at the highly anticipated Guggenheim Abu Dhabi

Why ZEGNA is Sponsoring the Italian Pavilion at La Biennale di Venezia 2026

Chiara Camoni's Italian Pavilion commission uses earth and yarn sourced directly from Zegna's Alpine estate

SLOP IS THAT DEEP

Do you sense that you live in a world that literally makes no fucking sense?

Stormy Brings Desperado to Tokyo in Partnership with Spotify

A streaming giant, a city built on the aesthetics of controlled chaos, and one of the Maghreb's most distinctive rap voices walk into a writing camp. What follows is less a press trip than a statement of intent.