Coach is known for a good collab. Off the back of a partnership with Mickey Mouse and Keith Haring, the New York-based fashion giant has set its sights on Champion. Today the campaign launched lending a first look at the sporting collection with cameos from model Paloma Elsesser and TikTok stars Wisdom Kaye, Maha Gondal and Jeffrey Tung.

Wisdom Kaye / Credit: Supplied

The limited-edition collaboration brings together two American icons, combining the craftsmanship of Coach with Champion’s authority in authentic athletic apparel. Featuring leather bags, leather jogger pants, sweaters and shearling jackets printed with distinct co-branding, the collection reimagines heritage style cues and house codes for modern, street worthy looks.

To celebrate the new collection, Coach has released a series of campaign images and “How to Coach a Champion” TikTok challenges. The challenges star Wisdom Kaye, the platform’s most fashionable star, stylist Maha Gondal, known for advocating modest style, and Jeffrey Tung, singer, actor and star of China’s “Idol Producer.” The campaign is photographed and directed by Alessandro Simonetti.

Wisdom Kaye / Credit: Supplied

“I’m excited to introduce Coach x Champion, a collection grounded in the authentic American heritage we share,” said Coach Creative Director Stuart Vevers. “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”

“The opportunity to partner with Stuart and the Coach team and merge the design expertise, as well as the great heritage of these two iconic American brands, is what was so inspiring,” said Champion Chief Global Design Officer Ned Munroe. “To be able to pair Champion’s roots in sport with Coach’s
exceptional craftsmanship creates the opportunity for Champion’s iconic styles to come to life through a new and elevated lens.”

Jeffery Tung / Credit: Supplied

For those in Australia, you can cop the collection from February 10 online and February 11. Be quick, this collection won’t last long.

thoughts?