As someone who has watched The Sopranos in full on three separate occasions (once on free to air, once on DVD and once via illegal download), I consider myself an HBO superfan. This is why I will be first in line when HBO drops its capsule collaboration with streetwear brand KITH.
The cable company has teamed up with KITH for a limited apparel release that features graphics inspired by their most iconic TV shows and vintage HBO logos.
The first clothing capsule drops on Monday, March 29 (US time), and boasts HBO original logos from the 1980s, with a distressed vintage feel. So far, we’ve got eyes on the 500 GSM fleece hoodies, and 230 GSM jersey tees available with the logo look, but word has it that the initial drop will also include tees and hoodies featuring graphics from The Sopranos and Curb Your Enthusiasm.
This isn’t the first time KITH has tapped into popular culture for a release. In 2017, the street water label teamed up with Bergdorf Goodman for a modern luxury capsule comprised of full zip hoodies, quarter-zip pullovers, track pants, shorts, tees, and caps.
The line was modelled by Michael Imperioli, who played hot-headed Christopher Moltisanti on The Sopranos.
The partnership between KITH and HBO could be seriously promising given the backlog of iconic shows that the TV network has at its disposal.
Besides The Sopranos and Curb Your Enthusiasm, HBO could offer up looks from True Detective, Veep, Game of Thrones, Westworld, True Blood, Six Feet Under, Sex And The City and of course, The Wire.
The first Kith for HBO capsule releases on Monday, March 29, at Kith shops and at 11 AM EST on Kith.com