Thanks to his country sensibilities and down-to-earth attitude, for ‘Old Town Road’ superstar Lil Nas X, his thrust into fame has been monumental. 2019 was not only big for the artist with his music, but the 20 year-old also found the courage to come out about his sexuality to a fan base of over 6 million followers. For that reason, he is the perfect spokesperson for Calvin Klein‘s latest Spring 2020 campaign.
Celebrating unapologetic confidence and self love, the campaign is fronted by an A-list cast and joining Lil Nas X, the newly-released campaign features the likes of star singer-songwriters Justin Bieber, Maluma and SZA, model and actor Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Lay Zhang. Donning new season threads and coveted Calvin Klein essentials, the campaign was shot from world-renowned eye of Mario Sorrenti with accompanying videos by Bardia Zeinali.
The surreal campaign mixes real emotion with fantasy for expressive imagery that exudes confidence. An ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the DEAL WITH IT narrative.
I like who I am.
I like what I like.
I love who I love.
I do what I want. DEAL WITH IT. #MYCALVINS
The collections are now available online. In the meantime, watch the BTS video with Lil Nas X below.