Football legend Lionel Messi has made a career for going the distance in the game so for French luxury house Louis Vuitton to make the 35-year-old Argentinian the face of a new travel campaign, it just feels correct.
Lensed by fashion photographer and filmmaker Glen Luchford, the campaign (dubbed Horizons Never End) depicts Messi as a man in transit, accompanied by his faithful Louis Vuitton Horizon luggage. The luggage’s depiction is also testament to its ease of use and durability – a footrest as Messi relaxes between flights. Or as a seat as he cheekily pauses on the tarmac, an LV monogrammed soccer ball by his feet.
Since the Horizon first appeared in the Louis Vuitton stable of accessories back in 2016, it has grown to become a signifier of the modern traveller. Designed by Australia’s Marc Newson, who has been named as the “premier industrial designer of his generation”, it’s hallmark features of lightweight and manoeuvrability, functionality-driven design that is both forward looking and classic in concept have made it a favourite among those who like to fly in style.
It’s features combine the best of Newson’s vision and Louis Vuitton’s heritage: Ultra-lightweight cases in molded mesh composite are covered in specially developed Monogram or Damier canvas and trimmed with natural cowhide, a nod to the Maison’s trunk making heritage. A highly manoeuvrable exterior trolley system with silent, miniature wheels offers 360 degree directionality while, inside, a generous, flat-bottomed interior optimises packing space.
Last year, Messi made history when a photo posted to Messi’s Instagram account became the most liked image in the app’s history.
According to Louis Vuitton, Horizons Never End is just the first chapter in their partnership with Messi. Let’s see where he lands for his next adventure with the French Maison.