Amid the pandemic, a constant question of mine is over the future of film. The upcoming 2020 Primetime Emmy Awards proved that the awards season is still possible, as is virtual film festivals. But as Hollywood anticipates a massive loss at the box office this year without the opening of cinemas worldwide, it has forced distributors to look to streaming.
A number of films have hit iTunes for early release this year including Scoob, The Hunt and Capone, but Disney is utilising its own streaming platform for the forthcoming drop of Mulan. According to Variety, the live-action remake will be made available to subscribers for an additional rental price of $29.99 USD. The hotly-anticipated film will however see a release into some cinemas across territories where Disney+ is not yet available.
“We’re looking at ‘Mulan’ as a one-off as opposed to saying there’s some new business windowing model that we’re looking at,” Disney CEO Bob Chapek said during the company’s earnings call. But as case numbers are on the rise again in many countries, and with a catalogue of movies to release, it could occur again.
Disney has been hit hard as its amusement parks and retail stores were also forced to close amid the health crisis, with Chapek hoping the early drop of Mulan will earn back “some of our original investment” in the film, which costed $200 million USD alone.
Mulan premieres September 4 exclusively on Disney+. Watch the trailer below.