Saudi Arabia, Qatar and Algeria’s adidas FIFA World Cup 2026 Kits Are Here

adidas returns its most iconic mark to World Cup kits for the first time in 36 years, and the MENA region is front and centre

Get Trenched or Get Drenched: Rainproof Essentials

What to Gift Your Loved Ones This Eid?

ICON MENA’s annual Eid al-Fitr gift guide

Which Timepieces Stole the Show at the 2026 Oscars?

And the nominees for best watch are…

All the Best Dressed Men at the 2026 Oscars

A star-studded night, and brooch-studded blazers

Kareem Rahma, H&M, and the Art of Being a New Yorker

The Egyptian-American creator talks H&M&New York, a love letter to the big city

Demna is Putting the Gucciness Back in Gucci for His Debut AW26 Collection

“Gucci is culture. It is a way of thinking and a way of being."

Emporio Armani Showcases a Transition in Tradition with the Autumn 2026 Collection

Cuts from the past, made for the now