From the bottom of the Bondi Icebergs pool to a runway through the heart of Detroit, Bottega Veneta has evolved to become one of the most prolific luxury fashion houses – even without an Instagram presence. Over the holiday season, the Italian brand will be handing over its platforms to a series of local bottegas to promote and celebrate the rich landscape of Italy’s makers.
The project has been aptly titled “Bottega For Bottegas”. Twelve Italian brands have been selected for the series which will see them takeover advertising spaces, the website, newsletters, and the Bottega Veneta shop shelves and windows. Participating stores include Milan, Rome and Venice. This isn’t just a single campaign and will return every year.
While promoting the products, Bottega Veneta won’t facilitate purchase as customers will be redirected to the online stores of each bottega to shop.
“We are thrilled to launch Bottega for Bottegas alongside Italian artisans with whom we share the common values of creativity and craftsmanship. We are proud to offer worldwide visibility to these “Bottegas” that are deeply rooted in Italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. It is with honor that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level,” said Bartolomeo Rongone, CEO of Bottega Veneta.
Each bottega has been chosen taking into account local realities, uniqueness of produce and global distribution capacities. For the luxury brand, the past 18 months has highlighted the importance of local communities and small businesses. Read more about the participating brands and the product offerings here to discover something new.