Over the weekend, the rapper and OG soft boy Frank Ocean dropped what is perhaps the most unexpected celeb-backed product: a cock ring.

Look, celebrity-endorsed products are a dime a dozen so it takes a bit to stop us in our tracks so kudos to the 34-year-old for cutting through the noise and making us pay attention.

A $36,200 (US$25,000) cock ring in fact. Made in 18-karat, diamond encrusted gold, the aptly named XXXL H-Bone Ring was released under the musician’s luxury company Homer, discretely hidden amongst other high end accessories such as jewellery, pendants and a silver keychain. The 60 princess-cut diamonds used in the XXXL H-Bone ring have all been lab-grown so no need to worry about your crown jewels being unethically sourced too.

Perhaps not to discrete was the promotional material that accompanied the drop of high-end sex accessories: a photo of Frank Ocean modelling his creation was released on Instagram. The carefully pixelated image showed the unorthodox piece of jewellery in action, giving viewers a fairly decent idea of Frank’s frank.

If you think paying over $30K is a little too out of your budget, there are more approachable versions of the XXXL H-Bone Ring too, starting at just under $2000. Or if you’re leaning towards the other end of the spectrum with some cash to burn, there’s also a white-gold necklace with nearly 14,000 diamonds retailing for more than $940,000.

Ocean first launched Homer in 2021, a home for Ocean to sell and share his own “childhood obsessions”, the brand’s inaugural collection began with a line of luxury jewellery and silks scarves. Pieces that featured on the website were designed at the Homer headquarters in New York City and handcrafted in Italy.

For those who are here solely for the music, we still have a bit of time to go until Ocean’s overdue third studio album hits the airwaves. It’s been six long years since Blonde according to reports, it won’t be until 2023 that fans will be gifted with new music. For now, we’ll need to content ourselves with a little Franky kink.

thoughts?