After the delightful suspense of watching Gen Z’s Brando, Timothée Chalamet, race around New York City working with the incredible Martin Scorsese we finally have the first official image of his new role as the face of best-selling Chanel fragrance, Bleu de Chanel…
And it couldn’t be more Chanel. Shot by Mario Sorrenti, it consists of a simple, functionally succinct head shot of Chalamet in a black T-shirt and signature tousled hair seen through a blue filter.
No fuss. No need for extraneous detail and perfectly sums up the nature of the fragrance itself: elegantly simple that hides its complexities with well balanced accords to create a scent for the multi-purpose day of the modern man.
The campaign, and the pending short film to come from Scorsese, marks the first official role of brand ambassador for Chalamet. The young actor has been proving himself a style outlier for his red carpet attire and working with fashion’s edgier talents such has Haider Ackermann at the Venice Film Festival; S.R. Studio La. Ca., Gorillaz and Vivienne Westwood.
Since it first launched in 2010, it has become the French maison’s most popular men’s fragrance, winning multiple awards in the process. In 2018 a parfum concentration of the scent was released, which added larger quantities of sandalwood while adding lemon zest to the opening to deliver a sweeter, yet still invigorating, opening.
The original was created by then in-house perfumer Jacques Polge, the parfum was launched under the stewardship of his son Olivier who took over the role as Chanel’s official in-house perfumer in 2015.