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Canadian singer Shawn Mendes is takings his longstanding partnership with Tommy Hilfiger into its next phase with a capsule collection succinctly dubbed Tommy X Shawn Classics Reborn.
Mendes began his duet with Americana brand par excellence Tommy Hilfiger back in 2022, as part of the first runs of the Classics Reborn campaign and ahead of Mendes’ Wonder: The World Tour for which Hilfiger had signed on as official clothier.
A shared passion for sustainability in fashion was, and continues, to be the common thread that unites the 24-year-old singer and Hilfiger.
Which brings us to phase two, Tommy x Shawn Classics Reborn.
The capsule collection is built on the the foundations of the aforementioned sustainability while also continuing the deep dive into Hilfiger’s extensive archive. Inspired by the pre-’90s prep era, with its bold colours, generous fits and polished cuts, Classics Reborn brings iconic Hilfiger looks from this decade and updates them for today’s audience.
Specific to the Tommy x Shawn Classics Reborn capsule is the use of recycled and innovative materials, including Circulose®, a material made from recycled textile waste that has been blended with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.
The 28-piece men’s and womenswear collection consists of key casuals and high-rotational pieces with mutability in mind: varsity jackets and knitted cardigans featuring the new TH monogram, hoodies, oversized Tees and of course denim.
In a statement released about the collaboration, Mendes said that he was excited to be working with the Hilfiger family on the new Classics Reborn capsule.
“The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.” said Mendes.
